Each U.S. state has it’s own laws governing data collection. Many countries have passed legislation to protect individuals from their information being collected and used without their knowledge. Data privacy laws usually require that anyone collecting personal information via their website needs to have a statement on how and why they do so.

According to many privacy laws, you can be fined or even convicted of a crime if you collect personal information without informing your users, or if you violate your own privacy policy.

You may be required to by a third-party service. Many services that collect information through your site, such as Google, require you to have a privacy policy as well.

Publicly displaying your privacy policy and implementing it is the right thing to do. Being honest and explaining what data you collect and how you use it establishes trust with your users. Collecting and using their data secretly is deceiving and shady – which is why it’s illegal.

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